How to Write an Amazon Sales Hub and Sell Amazon Items
86When I first joined hubpages, the idea of writing sales hubs not only scared me, it also made me feel like I was 'selling out' as a writer. However I've since come to the conclusion that:
- Informational hubs don't sell Amazon items - people who visit how to or guide hubs are usually just looking for answers. To sell items you need to aim at buyers, which means you need to write your hub, title and tags based around an item. You may get occasional clicks or maybe hit it lucky with a particular information topic which attracts buyers, but this is rare.
- Sales hubs are where the money is - I earn reasonable amounts from Adsense as well as Amazon on my sales hubs.
- Being a writer is about making people want to read what you've written, not just about writing a famous novel or a poem.
Of course the idea can still be a little scary if you're trying to make the transition from informational or creative writing to sales writing. However I can guarantee one thing - it does get easier with time.
I certainly wouldn't call myself an Amazon expert like Nelle Hoxie but hopefully this guide will help you at least have a go at writing a sales hub. Remember though - like all hubs, not every sales hub will do well. However if you write at least a dozen, you're sure to start seeing at least a few sales which should increase with time.
For a really good in depth guide to selling Amazon items, I recommend you read this hub by Susana S.
There are literally hundreds of layouts that you can use in a sales hub - from reviews of each item through to categorising items by color, type or cost. This is only a basic guide to get you started so go ahead and experiment with different layouts, text and picture placement!
 | Amazon Price: $250.00 |
Simple Steps to Write Your Sales Hub
Here are the basic steps to writing a sales hub.
1. Choose an item. The best ones are specific but not too specific. For example:
- Coats is too broad.
- Red leather coats is a good midway choice.
- Hand sewn silk lined, leather coats in large sizes is too specific.
2. Pick a good title. As recommended in the tips box, add some 'sale' words to the title and even some synonyms. For example Cheap red leather coats and jackets.
3. Insert your Amazon capsules, photos and text boxes. This not only gives you an idea of what is available but also lets you know how much space you have to fill.
4. Read the reviews and information about the item. Some reviewers will write 300-500 word reviews on items, giving you plenty of feedback to work with. Some sales hubs can be written just by paraphrasing the information left in reviews and on the item sale page.
5. Write simply. My personal recommendation is to place a large text box of 100-135 words at the top of the hub to allow for Adsense placement. In this first box you can give some basic information about your item - it can be as basic as where it can be worn and why the color is better than other colors for that item.
6. Refer to Amazon items. Unlike Adsense, you can refer to your adverts as much as you wish.
How to Get Ideas for Sales Hubs
It can be a bit daunting to find a good item to write about. But remember - you don't necessarily need to know all about the item, you just need to be able to paraphrase and research the basics. Here are some ways I find item ideas:
- Basics. You'll be surprised how many people are looking for basic items such as can openers, sauce bottles and glasses. Don't be scared that it's too basic - if it's something that can be bought, it's something you can sell!
- Catalogues. This is a wonderful way to find item ideas. Catalogues are hand picked items that are already organized in a way that companies hope will make you buy them - so simply go through a catalogue and circle items for ideas or add notes. I often have a half dozen catalogues covered with notes and circles, sitting beside my computer.
- Look around. When you're in your house, your workplace or even online, see what items you use or sell regularly and write about them. You come into contact with literally hundreds of items each day, so start opening your eyes and looking at them!
Top Tips
- Write in the second or third person. This makes the article appear more professional. If you plan to write in the first person, try and only do so when referring to direct experience with the item.
- Make sure there is a wide selection of items. People like choice, so if you can give them a range of items to choose from, they're more likely to click through.
- Do a search on hubpages. If there are no sales hubs written about the item, I strongly recommend you write one, even without keyword research. Hubpages is such a strong platform that if you write the only hub on the item, you're likely to get reasonable traffic.
- Use pictures to sell. My motto is to never place a picture of an item that isn't for sale. So if you do plan to use pictures on your hubs, I'd recommend taking the larger images from the Amazon site and placing them near your Amazon capsule.
- Use sale words in the title. Include words like buy, cheap, best, top ten, greatest, review and online.
- Higher sale rate. Don't stress if your sales hubs only see a handful of search engine visits each day. The CTR is much higher on Amazon hubs. For instance I often average 5 sales for 150 sales hubs visits, while 1000 information hub visits often nets me only a few clicks.
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I can confirm your words. I have written informational hubs only so far. With about 1,000 readers I have only one click on amazon links.
Yes, that's right. When published, the adverts will automatically appear top right, in the position most likely to get clicks.
great hub outlining the basics. I have no real sales hubs, so I will try my hand at writing one using your tips.... 5 sales out of approx. 150 visits is a good conversion rate...
Good ideas, voted up and useful
This is a well-organized, easy to understand hub and I hope to put your suggestions into practice. Thank you!
Appreciate this hub! I am looking to make some money on here as well as write about things I enjoy. What a good way to start! Thanks!
Thank you for very useful information!
Up and Useful from me Wrylilt. I've been considering doing a couple of amazon sales hubs - so this is very helpful :-)
Excellent information. I will give Amaqzon a try.
Good suggestions.
Top shelf info, thank you very much for sharing your knowledge and experience.
If you have any other hubs that provide this sort of info I will track them down!
That's a very useful tip, now my head needs to rest because there are so many golden nuggets from so many hubbers who are doing well!
Yes Dstiteler, I would recommend sales hubs over Adsense hubs, when it comes to making money.
Why? Simple - because sales hubs ARE Adsense hubs. Many of the sites advertised on Adsense are related to items - from spring mattresses through to coffee makers. I find I have higher earnings on my sales hubs than on my informational hubs.
I love your writing style! Very informative hub! Would you recommend sale hubs over adsense hubs?
This was like an ocean enclosed in a nutcase. SUCH HIGH VALUE, I'd have to come back and read this hub again. You definitely hit home with your candour, WryLilt. I'd be reading your other hubs as soon as I get time.
I have been one of those hubbers who lurks around reading other people's hubs more than getting to work on my own. I have written purely informational hubs so far as I did not know how to go about writing a sales one.
With your useful tips, I think I am ready to start trying my hand at it. Now all I need to do is come up with something to write about. lol.
thanks for your help. I would love to start making some money from this as my adsense earnings in the last 2 years have been rather pitiful to say in the least.
I've just started writing sales Hubs. This information is very valuable. Your advice about titles is excellent!
Now this is awesome, last night I wrote one for Cat boots to see if I could do anything and wish I had seen this hubpage first! lol
Thank you, this is very nice hub with great advise and will apply your advise.I voted up+useful.
Abdi
I wasn't making much with Amazon, but in the month of December I was pleasantly shocked by the amount I did on Amazon. So now I'm planning on wirting more product hubs ready for next Christmas.
As a relative-newbie just scratching the surface on all things Hubpages related, I am ever so grateful that I took some 'mum time' today to just 'browse the Hubpages forum' instead of adding to my hub-collection.
If I had not I would most probably not come across this ABSOLUTELY FABULOUS Hubpage written by a fellow-Aussie.
Talk about dotting the i's and crossing the t's for me.
It's one thing to write about the things/interests that you like but if there is an opportunity to make money (no matter how big or small) then it should also be given due consideration as well.
Thank you for sharing your knowledge, it is very much appreciated and I for one will certainly be putting it to good use real soon. :-)
I have been trying to figure out the secret to Amazon... this helps bunches!
Thank you for sharing this information.
An excellent write up, I may start giving this a try. Thanks for the advice.
I used to feel like I was "selling out" too, so I know what you mean. I found your article very helpful. Thanks.
Very nice hub. I'm going to link to it from my blog. I hope it sends you some decent traffic!
Definitely bookmarking this hub for future reference. I have just started dabbling with Amazon and while most of my hubs are not sales directed, I added Amazon capsules to my existing hubs and made 24 sales this month. Will be getting my very first Amazon payment! Thanks for this good information.
Oh Thanks! great info dear will be doing this stuff for sure. From last few days I was thinking of this and here I am reading your hub that has great tips :)
Thanks alo, I will be bookmarking this hub :)
Now I need to go rework the few sales hubs I made. Great tips and voted up!
Great info! It is so difficult when just starting to realize how to use Amazon. Sometimes you need these tips and reminders even after you have been writing awhile. Thanks for the excellent hub, voted up, useful and awesome!
I always learn something new from you. Writing for sales is something I know I must master. I have bookmarked this for further review. Excellent!
Voted up - way up!
Good work WL. I too avoided sales hubs for awhile but I now have a handful and they are earning. You've given me many more ideas - thanks so much.
Thank you, Wry. I also feel a tension between writing creatively and writing for sales. Your article helped me reconcile that. I really appreciate it.
You've given me some food for thought here. I am reluctant to write sales hubs for that fear of selling out as a writer. But given that I've yet to write that bestseller, I might have to bookmark this and try out your ideas.
Up and useful! What an inspiring hub well written with lots of information. This is surely worth a trial and simple enough for even me to attempt...
Excellent hub Wry, well written crisp and to the point! Thanks for sharing!
I don't have good Amazon experience with Hub pages (Squidoo worked much better for me), however I guess it's my fault.
Great advice! I have been having a hard time getting into the mode of writing for sales vs. writing for creativity. I will have to bookmark this hub for future reference. Thanks!
Hi David, I mean do not use pictures that are not related to what you are trying to sell. For instance there's no point putting a picture of a blue hammock on a hub that is only selling yellow, red and green hammocks.
Thank you, I still have yet to venture on making amazon hubs seriously.
On regards to putting up pictures though - Do you mean do not use pictures of the item, or do not use pictures that are not related to what your trying to sell?
So grateful for this hub, another tip to note is that when selecting items to display from amazon, pick items that have between 4-5 star ratings to convince and encourage the buyer even more. Thanks for sharing.
Very nice. I think I'll focus on getting my Google AdSense earning first before I move on to sales hubs. However it's good to see that all the information is out there in hubs like this one.
Thanks for the great tips. Actually I am looking forward to increase my Amazon revenue and your hub came at a right time.
Thanks once again.
So true... you delivered great tips for those learning how to write product hubs. I had some sales from informative hubs too but the product reviews are the ones where most sales came from. Thumbs up ;)
Great hub. I want to implement some of the ideas that you mentioned, in my hubs too.
Thank you for sharing.
Really good information. voted up. I myself want to write a product hub now. Thanks for sharing..
Great step by step instructions, bookmarked, and voted up! Thank you for the useful information, I just joined Amazon Affiliates.
Just got a payout from Amazon, I am looking for a few good tips. I am trying to get this going a little more. Thanks for the clear steps to follow, I was surprised that I already follow some of them. Thanks once again for your knowledgeable instructions.
WryLilt, what an abundance of terrific information. I am bookmarking so I can go over all of your great information at a slower pace. Rated up and useful.
You got me right where I'm at. I'm still hovering on the fence of creative writing vs sales writing, but this hub is a great encouragement, thanks
Good work Wry - and well done on all the top feedback you have had so far.
Good information here.
Great food for thought and thanks for sharing these ideas. This is something I might have to look at more closely and the information here I am sure will come in handy.
Cheers for sharing!
Thank you for this hub. I have just started writing Amazon hubs. I've written maybe 2 or 3 but did so blindly, without any helpful information like you've given me here. I hope to write more Amazon hubs, and more effective ones, now. Thank you!
I always wanted to write an Amazon sales hub but never got started. With the tips here, I'm sure I'm going to put up one soon. Thanks.
Excellent tips! I'm still at the stage where I feel kind of awkward about writing sales hubs but I agree that it does get easier the more you do it. :)
Thanks for another great informational hub! I've been working on some sales hubs, and you've given some nice help!
Very inspiring too. Though, my preference is to write informational and based only on my experience hubs (which are for my own pleasure), but for the aim of selling I would take this hub as a basic information for action.
From my own experience, none of my pure Amazon hubs are selling noticeably well (apparently I have to rethink them according to this hub), but surprisingly and out of the rule, two of my review hubs (not really aimed for sales purpose, just a review) gave me nice amount of sales for a some period of time.
But great hub, thank you for sharing your experience.
Some good advice here, Wry - thanks!
I only recently began writing sales hubs and seeing some results - this hub should help increase both numbers.
If I had 10,000 of these, I'd never work again. Great job Wry! Pay attention to this hub if you know what is good for you!
Great hub! So much information presented so clearly. I will be using all of these tips without a doubt. Thank you for taking the time to share your experience. It is a generous thing to do.
Wow! Class act! Voted up :)
Nice hub and very useful information, I love the Amazon affiliate program andhave had some success implementing it in my hubs sinceI joined but I have always tried to make my hubs to not seem overly sales like so I have avoided terms like "buy" and "cheap" but after reading this hub I think I will try your tips to see if I can incrrase my sales. I had my highest day with Amazon last week, 21 sales in one day!
Thanks for the great information
WL,
Great tips! That is under 30 minutes! I do amazon sale on my blog and have good success there so I agree. Another thing is to pick high priced item over $100, but little sales also add up to 6% rate.
Nice hub really nice info, and I've never known anything about amazon, selling hubs before
This is a great hub, very useful for me. I am not using amazon capsules in my hubs but i think i should start using them.
Fantastic hub! I have included dozens of Amazon capsules in my hubs, and nothing ever sells. I will try a sales hub soon.
This is awesome stuff, WryLilt. You've knocked it out of the park!
Thanks guys. I've been meaning to do this for awhile, since I have all these small tips floating around in my brain and finally the fear of being seen as a 'newbie' has been overcome by wanting to share all I've learnt!
Hey Wry, I've bookmarked it, so I'll always have access to it. You did an outstanding job for 30 minutes of work. This will help lots of people. Thank you. :)
So far I don't have any amazon sales hub in turn this hub helps me how to make one. I like the way you presented the hub, straight to the point as what to do for getting some traffic and sales.
I bookmarked and rated up.
Thanks WryLilt
Great tips here, Wry! Now I need to re-think some of my sales hubs. lol. Rated up!
This is a great and essential "basics" hub. For having cranked this out in this contest, you really stuck a quality looking hub with great material too. Serious and mad props for awesomeness!
So much helpful information that I will start to go to the Learning Center. I need to watch the videos and learn what to do here. Thanks for writing these tips.
old albion Level 4 Commenter 5 weeks ago
Such a helpful hub. Thank you for your guidance. Nothing beats experience.
Graham.